Movie Boycott

This article by Melissa Fay Greene explains it all:

http://www.thedailybeast.com/blogs-and-stories/2009-07-15/demon-orphan/

And Mary over at Owlhaven sums it up with great links if you are interested in lending your voice as well:
http://www.owlhaven.net/2009/07/16/movie-boycott/